You could own a website that just discovered the cure for cancer and aging but what if nobody can find it?
This industry’s superfluous best practices and ever changing climate intrigued my back in 2011. Since then, the standards of structured data, keyword research, SEO friendly url structure have became part of my DNA. I’ve built several SEO strategies for products and have increasingly improved the impact to page rankings. A few within the top 1000 nationally and top 50 for the products genre. SEO has one of the widest feedback loops across the digital landscape. Utilizing all the current tools like semrush or Yoast helps on measuring improvements but all of that has to operate on top of a solid content strategy. When I engage with clients in SEO contracting, that is always my first step. “Have you considered writing articles once a week, even once a month? Outside of the very basics, it is the best thing for your product in terms of SEO. That tells Google that the site is alive and gives weight to your name when being page ranked.”
