Initially trained in 2012. I developed a strong passion for seeking and understanding the quantifiable impact of changing the visual experience of a product. This journey led me into the world of analytics and data science. By setting up a full catalogue of diverse products at scale in google analytics, we begin setting up data dictionaries for each product. As patterns arose, we matured a large collection of reporting, dashboards, and measuring tools to extract the impact from iterations upon iterations. With this new and valuable feedback loop, it is now a firm staple in any product I am involved in.
