On the GoComics.com website we completed a marketing promotion for the The Far Side® After Hours 2021 Calendar. During this promotion my contribution on the project was to create a reusable and versatile model which could promote a variety of new marketing related campaigns. It needed to have the ability to change a variety of campaign business rules like: target user, display cadence, and dismissed duration. The success of this campaign required a clear analytical measurement of how many user’s were converted across multiple domains. This campaign had a modest success of around a 5% conversion on click-thru. This exciting new calendar can be found wherever Farside calendars are sold. For more information, check out the www.thefarside.com.
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